Margot Priolet

The goal of Margot Priolet’s website redesign was to turn the platform into a refined, scalable showcase for her diverse work, editorial, brand collaborations, and consulting, while giving her full autonomy over content management, without reliance on external technical support.


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Beyond showcasing her expertise, the website needed to support the launch of her first digital product. This involved the creation of a dedicated, conversion-focused landing page, fully optimized for SEO, as well as the setup of a complete Kit ecosystem and automated workflows to capture, nurture, and engage her audience.


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From a performance and visibility standpoint, the project included in-depth SEO optimization, improved semantic structure, and a reworked content architecture designed for long-term organic growth. UX and accessibility refinements were implemented to streamline navigation, clarify user journeys, and increase conversion potential across key touchpoints.


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On the technical side, a component-based design system combined with a flexible CMS architecture was developed in Webflow. This approach allows Margot to easily manage and evolve her content, both editorial and portfolio, while maintaining visual consistency, performance, and scalability as her brand continues to grow.