Work

If you’ve reached out for a website rebuild, you'll receive an audit presentation of your current site within 72 hours of our discovery call. This audit will include suggestions for improvement. Alongside this, I’ll provide a detailed project estimate covering scope, requirements, business goals, timeline, and deliverables—ensuring full transparency before moving forward.

As the backbone of the project, this workshop helps me gain a deep understanding of your market, target audience, Unique Selling Proposition (USP), brand personality, and core values. When completed, the workshop provides a clear and convincing content architecture that highlights your company’s benefits, speaks directly to the right audience, and establishes a tone of voice that authentically expresses your brand personality.

With your positioning now defined, it’s time to bring it to life with visual assets. From key messaging and tone of voice to color palettes, typefaces, brand patterns, and illustrations, you’ll receive a comprehensive brand guidelines document. This will establish the visual rules for your brand and website, ensuring consistency and strong brand recognition.

Design serves content, which is why I begin by defining your website’s structure and sections. This is followed by wireframes and AI-assisted copywriting that aligns with your tone of voice and helps your site rank for key business keywords. The content architecture and SEO phase includes unlimited revisions. Once validated, we seamlessly move to the website design phase.

With the content architecture and wireframes in place, I craft a visually engaging and user-friendly design that brings your brand to life and highlights your messaging. The website design phase includes unlimited revisions. Once validated, we seamlessly move to the development phase in Webflow.

Figma mockups are seamlessly integrated into Webflow, following best practices for scalability, CMS structure, interactivity, and performance. Unless you have a preferred framework, I’ll use Lumos to ensure design consistency and efficiency at scale.

In the QA & Launch phase, I ensure that the website provides a seamless user experience with no bugs or performance issues. This includes implementing an GDPR-compliant cookie modal, connecting analytics and marketing pixels, setting up DNS records, and ensuring proper Google Search Console indexation for SEO. Once all these elements are thoroughly tested and validated, we move ahead with the official launch.

If your team requires ongoing support to design new pages or implement new features in Webflow, I offer flexible hourly-based monthly plans. These plans provide cost-effective support, a fraction of the cost of hiring an in-house designer or developer, while ensuring your website stays up-to-date and aligned with your business needs.