Reborn
Buy and sell second-hand through video
D2C
Furniture
Startup
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Context
Reborn is an app for buying and selling second-hand furniture. The video is at the core of the service and ensures transparency and serenity between seller and buyer. The app was developed on Bubble and we developed their marketing website on Webflow.
Brand strategy
Logo & Identity
Illustrations
Webdesign
Webflow
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Challenge
The project was technically challenging and required to hard-code functionalities not native to Webflow to make the parallel between the website and the app. We had to push the Webflow CMS to the maximum so that Reborn could internalize the inbound marketing strategy and the maintenance of the website.
Solution
We pushed the limits of Webflow many times. A search bar suggests the product categories on the app and allows to navigate easily through the catalog. A custom calculator has been developed on Webflow to estimate the selling price of a second hand furniture based on 7 personalized questions. Finally, a blog integrating a complete filtering system supports the lead strategy and allows to internalize the inbound marketing.
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Results
Reborn has written over 150 articles in a few months thanks to the CMS we built and optimized, generating nearly 10,000 unique visits per month. The calculator is the second most visited landing page and serves as a redirect url for paid acquisition. We won the challenge.
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what our clients say
We closely collaborate with our clients to understand what they do and the space they play in.
"A very structured approach from the discussion phase to the brand and website design. SWORD's processes helped me make a decision between various actors."
"The agency was able to demonstrate responsiveness and creativity to deliver a site that matches the image and identity of our startup. Thank you for the timely delivery of this service!"
"They immediately identified our business core issues and were able to recommend the best options to promote our product. Our website is powered-up with custom coded features and the brand guidelines have been perfectly integrated”
“I can only recommend the services at SWORD. We got support for our websites and the team was extremely helpful, well coordinated and their design skills are great. They have a very fair pricing module and are very start-up friendly.”
“A real technical and creative agency able to propose elegant and seamless concepts. Congratulations for the Site of the day and thanks again for your reactivity!”